A Suave Fragrance for Men On the other hand, men would also do very well with Burberry cologne. For men, the Burberry Brit scent has become just as iconic as a leather jacket. Cool, sophisticated, and nonchalant, Burberry cologne is often inspired by the electric vibe of live music. The spicy, exhilarating, provocative scents can boost the confidence of many men. A History of Elegance Burberry perfume has become one of the most popular fragrance lines in North America over the past 15 years. The perfume brand became popular in 2004 with Burberry Brit for women, which earned a FiFi Award from the Fragrance Foundation and put Burberry’s fragrances on the map. Receiving frequent accolades and awards, the Burberry brand has more than 150 years of fashion design expertise. Their perfumes and colognes often sport the familiar tartan along with a charming scent.