The brand was founded in 1968 by Calvin Klein and his business partner Barry Schwartz. In 1980s Calvin Klein took the humble jean and turned it into a designer object of desire when the brand name was embroidered on the back-pocket of the jeans. Simple, clean lines and muted designs became synonymous for the Calvin Klein brand. Also Calvin Klein perfumes became iconic not only for their fragrance compositions but also for the perfect clean designs. In the early 1970s Klein introduced the first fragrances and they still capture the spirit of the decade they were created in. Calvin Klein perfumes are known for allure, boldness, and spice. Signature scents include Eternity, a sweet Calvin Klein perfume for her, and the oriental Calvin Klein cologne for men Obsession.

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