The company Byredo was founded by Ben Gorham in Stockholm in Sweden in 2006. Byredo focuses on quality and all their products are made in Sweden. Their current line includes perfumes and home fragrance, body care products and accessoires. Gorham, a heavily tattooed former basketball player obsessed with the power of scents since his adolescence, is the son of an Indian mother and a French-Canadian father who grew up in Sweden and, later, in Canada. He graduated from The School of Arts in Stockholm and met perfumer Pierre Wulff, who he convinced to reflect his ideas in fragrant creations, by chance. Byredo was launched shortly after and is now synonymous with fine fragrances.

Byredo currently trade from a stand-alone store in Stockholm and several concessions all over the world. The fragrances, designed for the tastes of niche perfume lovers, can be found at exclusive department stores and boutiques, e.g. at Liberty’s in London and, where the fragrances are best-sellers, at Barney’s in the USA.

แสดงทั้งหมด 3 ผลลัพท์

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