The Prada fashion shows always bring something new, unexpected and revolutionary. Their collections are unique, created by combining seemingly contradictory elements with the intention to inspire a reaction – whether it’s lively and emotional or intellectual. This energy and unique approach is reflected in every Prada fragrance.  A brilliant idea, a specific technique or an exclusive ingredient – a typical Prada perfume has all three, and yet it’s constantly being reinvented, broken down into small fractions and put together in combination with something unexpected. The process always gives birth to something unprecedented, often downright mystical. The old, familiar fragrances are rediscovered and reworked into something new and incredible.

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